Artificial Intelligence Changes The World Of Email Marketing in 2019; Everyone talks about artificial intelligence (AI) These days, Internet marketers are no exception. From multiple tests and A / B tests to predictive customization, we will highlight the theme: Artificial intelligence changes the world of email marketing.
Artificial intelligence is changing the world of email marketing, but the whole digital marketing world!
Although email is not a new channel in digital marketing, it is still one of the most productive for businesses.
In fact, according to Campaign Monitor, for each dollar spent, Internet marketer generates $38 in revenue.
Given the importance of e-mail to many companies, it is no surprise that the use of artificial intelligence, automated learning (ML) specifically, is increasing among marketers by mail.
Here’s a look at how artificial intelligence is applied to Internet Marketing.
Artificial intelligence changes the world of email marketing
- 1 Artificial intelligence changes the world of email marketing
Multivariate tests and A/B tests
Experienced marketers have used multivariate tests and A / B tests for years, but artificial intelligence and automated learning now allow marketers to do these tests in ways that were not possible before.
There is an increasing number of companies that offer artificial intelligence technology and automated learning platforms that enable marketers to design more useful experiences, provide useful predictions and more quickly identify general trends, and identify the nuances between tests that a marketer may not notice without the help of Artificial intelligence.
Some platforms, such as Optimail, offer e-mail marketers the ability to improve their campaigns directly, reducing the risk of lower revenue while running tests.
Artificial intelligence changes the world of marketing
Improved subject line and text
What kind of subject lines and texts can produce the best results?
For years, marketers have struggled to understand the rules for creating successful emails – but with little success.
Now, thanks to platforms provided by companies such as Parallel Profits, Internet marketers can leave the issue of topic line determination, message text and artificial intelligence invitations.
Automated learning of these platforms allows for the most appropriate choices for a specific audience.
These platforms use natural language processing technology to create a subject line, message text and call to action that will appear to be written by a human being, and will also be consistent with the language commonly used by the brand.
Artificial intelligence changes the world of email marketing .. But what are the results?
According to Phrasee, the subject line generated by artificial intelligence is superior to that written by humans in more than 95% of cases.
Persado went so far as to claim that the “knowledge content” generated by its platform outweighed the written content of man in all cases.
This type of claim is difficult to resist, and even Internet marketers who do not like the idea of allowing artificial intelligence to take the wheel do not mind taking advantage of this technology.
For example, the Touchstone site allows marketers to create a “virtual emulation” for subscribers in their email and then predicts impressions, clicks, and conversion rates for different subject lines.
Optimal time for transmission
When it comes to improving the success of a Internet marketing campaign, there are some small details that can not be ignored.
For example, at the time of transmission, marketers have known for years that the timing of sending an e-mail can have a significant impact on the possibility of opening the message and clicks.
For example, a recipient in London is likely not to open an email that came in late, because the timing of the transmission was set up to suit subscribers in a remote time zone.
For this reason, some marketers list their email subscribers to make sure that their messages are delivered to each part in a timely manner.
Automated learning offers a better approach: Instead of making large assumptions and creating lots of parts, it is possible for automated learning systems to predict the likely time to open e-mail messages per individual recipient and thus improve the transmission time per subscriber.
Doing this manually may be impossible, but it is easy on the machines.
Artificial intelligence changes the e-mail marketing world in various fields, such as Parallel Profits, who have integrated artificial intelligence into their platforms.
Customization is the holy grail of e-mail marketing, but it remained elusive until the age of artificial intelligence came.
When it comes to artificial intelligence that changes the e-mail marketing world, Adobe has integrated its Sensei AI platform into its own marketing campaign, Adobe Campaigns.
Sensei AI’s automated learning technology is not only used to customize the subject line, but can also customize the images that are displayed in the email message, and it happens as follows:
Insert an image in an email
A scale based on scientific data from 3 million cases is calculated on customer feedback on similar images.
The algorithm automatically recommends how to adjust the image to achieve a higher interaction rate. For example, the platform might expect that in a Internet Marketing campaign to promote spring camping equipment, your performance will be better if the message is attached to an orange tent for six people instead of a blue tent for two people.
This level of customization would be impossible to achieve without artificial intelligence.
In addition to using artificial intelligence to improve e-mail campaigns, artificial intelligence changes the world of marketing by manipulating the data generated by these campaigns.
For example, because Adobe Campaigns is part of the Adobe Marketing Cloud, which includes a analytics feature, Sensei AI can analyze detailed marketing campaign data in detail.
Specifically, interaction data from e-mail campaigns is being used to help companies that use Adobe Marketing Cloud predict customer preferences.
Historically, e-mail marketing has been manual and campaign-driven to a large extent.
But in recent years, more companies have begun to add e-mail to their own automated marketing strategies.
Artificial intelligence and automated learning have become an increasingly important part of automated marketing platforms, as they help platforms identify behaviors and events that stimulate interaction with e-mail, and determine how best to deliver messages to achieve desired results.
Finally, when we talk about artificial intelligence changing the world of marketing, we are talking not only about e-mail marketing, but also about the whole field of digital marketing, a change that is renewed every day.