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The past years have witnessed a tremendous growth in the consumption of video marketing by users, as well as increased demand by companies in various disciplines and sizes. YouTube alone accounts for over 100% growth in secondary consumption rates, and more than 70% of universities have channels on YouTube, producing video content continuously.
In 2017, video advertising spending was about US $11 billion, accounting for about 35% of total digital advertising spend as a whole. All these statistics, and many others confirm the importance of video marketing, and the use of video as a means through which to achieve different marketing objectives. This Traffic Ivy Review article looks at the future of video marketing in the coming years.
All companies will start entering the world of video marketing
In 2017, the rate of videos that were posted monthly by commercial activities was between 10-18 video and that according to Hubspot, now more than 85% of companies have sources to start video production. Companies are currently seeking to recruit people who are primarily engaged in the video production process, especially after networks such as Instagram, Vine, SnapChat and other video networks have become indispensable marketing channels for any company.
As demand for video content increases, demand for professionals will grow, and partnerships between businesses and various video production agencies will grow. Companies will start relying on video as an essential means to promote their products, and facilitate purchasing and research on consumers, which has already begun to appear in the past year. In fact, in 2015, marketers said that using video leads to a 49% faster revenue increase, let alone 2018?
Marketing strategies will focus on video marketing
Video marketing strategy is becoming more and more important today, and has already become an essential part of any effective online content marketing strategy, with 46% of marketers planning to use video as an essential type of promotional content on Facebook, and 48% Has become a major marketing channel. It is expected in 2019 to see more dominance of videos on social networks, and the use of video will increase exponentially.
With this trend emerging, an effective video marketing strategy is becoming increasingly important, which many companies find it difficult to put in place effectively. Fortunately, there are companies that are trying to overcome this problem, such as: Cindy Donovan Traffic Ivy , which recently launched the video marketing consulting service, which helps companies use video marketing as an effective means to achieve the objectives of various business activities.
More consumption of videos
In 2016, more than 45% of users consumed more than two hours on a weekly basis for videos on Facebook and YouTube, and in the same year more than 100 million hours of videos were viewed on Facebook according to Techcrunch. It is not Facebook And YouTube. More than 90% of Twitter users watch videos on a daily basis, and 90% of these views are from mobile phones.
Since YouTube alone has more than one billion users, which is equivalent to one third of all Internet users, it is expected that companies will begin to focus on these users by creating and producing higher quality videos and more suitable for the target group. Increase consumption. Google says that the time users spend watching YouTube videos doubles annually, more than doubles.
Companies will turn to the video and production industry
As video consumption increases on the Internet, video will become the most seamless way to connect with the audience and deliver different marketing messages, which will in turn increase the demand for video content dramatically, driving companies to start producing new and diverse videos for different purposes.
The production of a single company will exceed the production of full advertising agencies, which is already happening. For example, try looking at the number of videos published by Google, or a company such as IBM.
With this in mind, media and production agencies will have different roles to educate them, enrich the production process and enhance quality through different stages, through educational resources and guidance provided by leading companies such as Traffic Ivy and others.
Quality is standard
Some people think that just making any video will be enough to achieve marketing success for the business, but the fact that quality is the basic criterion, and a simple evidence that 56% of the videos that were published in the last two years is about Only two minutes, which shows that the basic standard is not the length or duration of the video but quality first, and videos of less than 90 seconds have a rate of 53% to retain customers, while videos that are more than 30 minutes is 10% only.
With the increasing demand for video marketing, companies are increasing their services especially in the world, making it difficult for companies to choose the right SEO agency such as https://buybacklinksforseo.com/ or partner to do video marketing. Fortunately, there are companies that have proven their competence and have demonstrated experience and efficiency in the attention to video marketing details. , As an integral part of content marketing strategies, while enhancing the use of video as a marketing and educational medium for the public.